It is believed that the company The McLoughlin Brothers (en.wikipedia.org/wiki/McLoughlin_Brothers) invented the coloring books. They published a book called The Little Folks' Painting Book in collaboration with Kate Greenaway in 1880.
Today there is a large set of coloring books. You can find coloring-cursive books, books outliners, for boys (all sorts of appliances, machines, robots, etc.), for girls (fairy-tale characters, dolls, funny funny little animals). There's even a wallpaper coloring books that opens a wide field to have enough space for young artist.