It is believed that the company The McLoughlin Brothers (en.wikipedia.org/wiki/McLoughlin_Brothers) invented the coloring books. They published a book called The Little Folks' Painting Book in collaboration with Kate Greenaway in 1880.
There is another advantage of colorings for adults. Most of them are very nice and include impressive black-and-white contours that can be turned into a work of art. Imagine the feeling of satisfaction that you get when you have finished drawing and will be able to appreciate the beauty of the masterpiece created by you personally.