There is no artist, who would buy their children coloring books or taught to paint pictures. What does this mean? Coloring is a kind of framework, hindering the development of the imagination. They contribute to the formation of habits of the finished drawing, in which a flight of fantasy and free creativity is almost impossible.
It is believed that the company The McLoughlin Brothers (en.wikipedia.org/wiki/McLoughlin_Brothers) invented the coloring books. They published a book called The Little Folks' Painting Book in collaboration with Kate Greenaway in 1880.